Post by account_disabled on Dec 4, 2023 13:28:43 GMT 9.5
It should be remembered here that the CNIL and its European counterparts had already been contacted in the past by the My Privacy Is None of Your Business (NOYB) association. In France, the personal data of Internet users on the websites of Sephora, Auchan or Décathlon would have been transmitted to American services via Google Analytics. Thus, NOYB filed a total of 101 complaints, three of which concern French companies. The consent of Internet users had however been obtained via the acceptance of cookies but it would still remain illegal in view of the GDPR. The most widespread Analytics tool in Europe… These attacks could endanger the sustainability of Google Analytics in Europe. However, the use of this tool is extremely widespread within companies, particularly in the field of marketing. It is the main device adopted for competitive monitoring and web analysis which are essential today for managerial and management teams. Niche VSEs, SMEs, ETIs, large groups… All companies are concerned, whatever their size or field.
A serious impact for many companies in France The likely disappearance of Google Analytics would have significant consequences for data and businesses themselves. On the one hand, an economic impact : a large number of companies use this tool for free and have not anticipated the Country Email List use of paid tools even if free tools are also available to them. On the other hand, an impact on the internal organization : many companies were used to working with this service and have developed processes and confidence in it thanks to its regular use. The uses and structuring of their monitoring could be modified, notably raising questions in terms of comparative data analysis.
How can we effectively and quickly compare reports issued by two different tools, constructed differently and not always having the same indicators? Many businesses had already been shaken up in recent months by the disappearance of Facebook Analytics or simply the bounce rate indicator in Google Analytics 4. We can therefore foresee major upheavals for the monitoring profession if Google Analytics entirely were to disappear from our companies. The rise of marketing and digital communication now requires companies to conduct weekly or even daily monitoring. Bringing together customer data on products, competitors, the general market and the macro-economic context in a single tool saves considerable time for competitive intelligence. The measurement of this data can no longer be neglected: it is an integral part of the daily life of strategic teams.
A serious impact for many companies in France The likely disappearance of Google Analytics would have significant consequences for data and businesses themselves. On the one hand, an economic impact : a large number of companies use this tool for free and have not anticipated the Country Email List use of paid tools even if free tools are also available to them. On the other hand, an impact on the internal organization : many companies were used to working with this service and have developed processes and confidence in it thanks to its regular use. The uses and structuring of their monitoring could be modified, notably raising questions in terms of comparative data analysis.
How can we effectively and quickly compare reports issued by two different tools, constructed differently and not always having the same indicators? Many businesses had already been shaken up in recent months by the disappearance of Facebook Analytics or simply the bounce rate indicator in Google Analytics 4. We can therefore foresee major upheavals for the monitoring profession if Google Analytics entirely were to disappear from our companies. The rise of marketing and digital communication now requires companies to conduct weekly or even daily monitoring. Bringing together customer data on products, competitors, the general market and the macro-economic context in a single tool saves considerable time for competitive intelligence. The measurement of this data can no longer be neglected: it is an integral part of the daily life of strategic teams.